This week was yet another hot one in the metaverse. If you’ve been too busy to keep up, don’t worry, we’ve got you covered. The three biggest stories this week centered around Starbucks and the launch of its Siren NFT collection, demand for Vitalik NFTs, and the fact that Amazon is diving into NFT sales – and if history is any indication, the company could quickly become a dominant player. 

Starbucks’ Siren Collection

In the first big story of this week, Starbucks recently launched a limited edition run of NFTs it calls Stamps. The run was only offered to Starbucks Odyssey members – those who are part of the company’s beta-stage, invite-only Web3 loyalty program. Through the program, members take quizzes, make purchases, and more to earn Stamps that they can then collect or sell on Nifty Gateway. 

This week, Starbucks launched the 2,000-item Siren Collection. The collection features Starbucks’ iconic Siren and Odyssey members were able to purchase up to two of them each at $100 a piece. These stamps proved to be a big hit, they’re already reselling for over $1,300. 

Vitalik NFT Collection Demand Rockets

If you’re wondering what was the biggest drop this week, it was easilly the Vitalik collection known as Gitcoin Presents NFTs. These things concluded their mint on Wednesday, taking the leading spot in terms of volume on OpenSea. 

What makes it so special?

People are interested in the Gitcoin Presents NFT because Vitalik Buterin, the co-founder of Ethereum is believed to be associated with the project. However, there’s nothing saying that Vitalik is involved. If a statement were to come that suggested this, the collection would likely rocket quite a bit further. 

Amazon Could Dominate NFT Sales

Finally, Amazon announced that it has plans to tie real-world products to tokens and NFTs – essentially becoming an NFT marketplace in the process. This is interesting because there’s a need for a leading player in the NFT industry. At first everyone simply accepted OpenSea as the leader. However, Blur shocked the world when volume on the platform outpaced that of OpenSea from time to time. 

Nonetheless, that made it clear that there’s no perfect, go-to option yet. 

That’s where Amazon shines. The company knows how to dominate fragmented online markets and it seems as though it’s jumping into the metaverse at just the right time. Moreover, if the company sticks to its low-margin business model, we could see a fundamental shift in how marketplaces prices their services, making NFTs more accessible to all. 

We’ll See You Next Week

That’s it for this week. Come back next Friday for the top stories in the Metaverse.