I’m sure you’ve heard of celebrity endorsements. Big brands pay star athletes, movie stars, musicians, and even Olympic medal winners ridiculous sums of money to say they use this brand or that.
These are thought leaders, but in the world of NFTs things work a bit differently.
An NFT thought leader doesn’t have to be a musician or athlete. They simply need to have a proven history of ideas that work – and they’re far more accessible than Shaq.
Why You Could Use a Thought Leader
Thought leaders earned their titles because people listen to them. When Shaq says “these shoes make me better on the court,” everyone who plays basketball wants the shoes he’s wearing.
Thought leaders have similar pull in the NFT community. For example, if you were to get someone who has a history of successful moves in the NFT space to get involved in your project, others who aspire to have a similar portfolio as your new friend will want to get involved as well.
Moreover, having a thought leader isn’t just about getting people to buy into your project, it’s about making your project better. If an NFT pro says your project could use something, it’s worth listening and considering their request.
Where NFT Thought Leaders Hang Out
The NFT community is an extremely social one. So, if you want to find thought leaders in the industry, social media is usually the best place to start.
Most big players in the NFT community have accounts on Twitter and Discord. So, you should too. If you don’t it’s time to create them.
How to Approach a Thought Leader
It’s never a good idea to be that random guy who sends a random MD to a thought leader asking for a favor. Before you even introduce your project, you should take some time to go through the thought leader’s social accounts and learn about them.
As you scroll through the profiles, comment on posts, like pictures, and share things you find funny. Eventually, most thought leaders will respond to your comments and a conversation will ensue.
Once you’re both invested in the conversation, politely bring up your project and ask your new friend to take a look. If they come back and think your project is awesome, offer them an opportunity to work with you and your team in exchange for a small piece of the pie. You might be surprised at your chances of getting them involved.
That’s All for Today
That’s all for today my friends, come back next week to learn whether or not you should pay for advertising.