In Chapter 3, you learned how to create your NFT collection from conception to mint. Now that you’re either ready to mint, or already have, it’s time to take steps to make sure your collection is a successful one. One of the most important of those steps is marketing – which we’ll talk about in detail here in Chapter 4. 

Chapter 4.1: Building Out Social Channels

Social media is one of the most important aspects of any NFT marketing plan. The simple fact is that NFTs are more than digital collectibles, they bring people together like few things ever have online. 

So, you’ll need to set up multiple social channels to reach out to your audience and get them interested in what you have to offer – but there’s much more than building a few profiles involved. We’ll discuss it all in Chapter 4.1. 

Chapter 4.2: Getting Thought Leaders On Board

The NFT community is a relatively new one, but there are already quite a few thought leaders reaching out and helping the community thrive. Get one of these guys on your team and you can rest assured, your project will get eyeballs. 

Chapter 4.3: Should You Pay for Advertising?

There are several forms of paid advertising, but we all know organic growth is the most valuable. The question in the NFT space is whether or not you should pay for advertising or grow your project completely organically. Of course, there are pros and cons to both options, which we’ll talk about in Chapter 4.3. 

Chapter 4.4: The Hashtag Is Your Best Friend

What? The hashtag? Yes, you read that right. We’ll talk about why the hashtag is so important when it comes to getting the word out about your NFT project. 

Chapter 4 Quiz: Test your knowledge before moving forward. 

Did you get all that? Take this quiz to make sure you’ve got everything down. 

We’ll See You Next Thursday!

Chapter 4 starts next Thursday. Don’t miss it!