Fox has been all over the NFT scene with Blockchain Creative Labs, a company Fox created to dive into the Web 3.0 world. Now, it looks like the Lab is coming out with another new series of NFTs. Here’s what’s going on:

Fox Will Launch USFL NFTs

According to various reports, a new NFT marketplace is coming soon. The United States Football League, owned by Fox Sports, will be launching an NFT marketplace ahead of its inaugural season, scheduled to start on April 16, 2022. 

The reports suggest the platform will allow USFL teams, players, and coaches the ability to create their own NFTs to sell to fans. 

The digital marketplace will be developed by Blockchain Creative Labs, a subsidiary started by Fox last year with a $100 million investment. 

Benefiting Players & Coaches

According to the reports, Fox plans on making money off of the collections, but not much. In fact, the reports suggest that players and coaches will receive the majority of revenue from their NFT sales, revenue that will be paid to their individual digital wallets. 

In fact, USFL players and coaches will be the first members of a professional sports league to receive revenue at the exact time of the NFT sale; rather than waiting for the league to sort everything out. 

The reports also say that Blockchain Creative Labs is serving as the blockchain sponsor of this week’s SXSW conference in Austin, Texas. The company will take the opportunity to promote NFTs from USFL Players and coaches to fan communities on the messaging app Discord. 

Another Football League Into NFTs

USFL isn’t the only league getting into NFTs. In fact, Fan Controlled Football, another pro-league that’s starting in April, added new teams in January. However, those teams are controlled by fans that own their affiliated NFTs. 

Final Thoughts

All told, the fact that USFL is launching its own collection of NFTs is overwhelmingly exciting news. Not only is a new professional football league launching, players and coaches will have the ability to connect with fans through the NFTs. All in all, this is great news for the Web 3.0 community.