According to Statista, Red Bull is the most popular energy drink brand in the United States, and if the company has its way, it will be the most popular brand in the metaverse as well. That’s because Red Bull is planning an expansion to offer branded NFTs.
Red Bull Dives Into Web 3.0
Recently, the metaverse has become a hot topic with many massive brands diving into the concept. Now, Red Bull seems to be making its way into the frey.
According to various reports, the Austrian energy company filed a trademark application on March 3, 2022, indicating plans to jump into the metaverse with branded non-fungible tokens, or NFTs of its own.
The news was announced on Tuesday by Michael Kondoudis, a licensed metaverse trademark attorney, on March 8. The announcement was made on Twitter, revealing the fact that Red Bull plans on offering multimedia with NFTs and cryptocurrencies.
Soon, the metaverse will enjoy Red Bull-related clothing, drinks, and sports gear as well as financial exchange services and several other products in a virtual, Red Bull-owned, environment.
Metaverse Trademark Applications Are Up
According to Michael Kondoudis, metaverse trademark applications are quickly becoming big business. Companies and celebrities around the world have been growing their presence in the metaverse space, and Red Bull just another in the growing trend.
Kondoudis went on to explain that companies outside of the tech industry are increasingly preparing for a transition to the virtual world. To do so, these brands are developing a proactive, forward-thinking approach and establishing the groundwork to dive into the metaverse.
Companies like Victoria’s Secret, McDonald’s, Monster Energy, and even Walmart have jumped on the NFT craze.
In a statement, Kondoudis had the following to offer:
“The Metaverse is real and businesses need to plan accordingly. Businesses no longer need to wonder if it is going to happen. It is just a matter of when.”
The Bottom Line
The bottom line here is that the metaverse is growing quickly, and as more and more mainstream companies dive in, the validity of the industry is becoming apparent. Red Bull is just another in a long line of massive corporations that see value in Web 3.0 is likely to help in a continuation of the growing audience behind it!