The Super Bowl is one of the most watched events in the United States and around the world, with some paying close attention to the game and others paying close attention to the high-end advertisements that take place between plays.
Well, it looks like NFTs are going to be part of those advertisements going forward thanks to Budweiser. Here’s what’s happening:
NFTS Featured in Super Bowl Ads
As mentioned above, NFTs are making their way to Super Bowl ads, thanks to Budweiser, a company known for making some of the most compelling ads ever featured during the mainstream event.
According to various reports, Bud Light Next has infused elements from its NFT collection in a Super Bowl introductory ad. The reports state that the spot features a metaverse-inspired musical collection that emphasized in-person encounters with the digital world.
The ad is centered around a zero-carb variant of the Anheuser-Busch beer company’s Budweiser brand. During the ad, the tag line was “zero in the way of possibility.”
The commercial was designed around a strong message. That message being that people pushing boundaries are able to exceed limitations. The next commercial from the brand is one of five nationwide commercials that have run during the Super Bowl.
The Super Bowl is an iconic game and ads during the game are prized. However, Anheuser-Busch has no problem making the investment. In fact, in a statement, an executive of the company said:
“We’re investing in a Super Bowl ad for a brand new product, so it’s a big commitment, we believe in it, and we’re going to keep investing in it and building it into a significant part of our portfolio.”
The Commercial Plays On the Company’s Interest In NFTs
For some time now, Anheuser-Busch has been clear about its intentions in the metaverse. In fact, in August of last year, the beer line purchased the beer.eth domain and recently announced the launch of its own line of NFTs inclusive of the Budverse, a Budweiser branded metaverse hotspot. The Beer Can NFT collection launched late last year and was met with quite a bit of demand.
The Bottom Line
The bottom line here is simple. Anheuser-Busch is known for making huge investments in building their brand, and the Super Bowl commercials have long been proof. However, the company is also often on the leading edge of technology and innovation, which is where it’s NFT and metaverse activities come in. With such a massive brand hitting the metaverse so hard, we’re watching history in the making that should have NFT enthusiasts smiling from ear to ear.