Lately, there have been a ton of big names diving into the NFT space. McDonalds, Adidas, even Johnny Depp have announced an entrance into the metaverse. However, just about everyone seems to be doing the same thing… making NFT art and either selling or raffling the tokens off to their respective audiences. 

Frank’s RedHot, the hot sauce company, has announced its entrance into the metaverse too, but it’s doing things a little differently. 

The company will be offering both digital and edible art to one lucky winner of a contest. Here’s what’s going on:

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Frank’s RedHot Will Launch an Edible NFT

As mentioned above, Frank’s RedHot, you know, the company with the commercial featuring the slogan, “I put that s*** on everything,” yeah, that company, well, they’re coming out with an NFT of their own. However, the launch will be nothing like we’ve seen from any other big brand. 

The first key difference is the amount of NFTs that will be launched. Unlike most collections that feature around 10,000 unique digital tokens, Frank’s will only be launching a single NFT. 

Imagine how hard it’s going to be to get your hands on that one! 

The second key difference is how you get the token. The company announced that it’s launching a spoof cryptocurrency known as Bonecoin. The spoof coin won’t actually act as a cryptocurrency and is only designed as a means to get your hands on the one-of-a-kind NFT.  

According to the company, the fan that builds up the largest collection of this hot sauce coin will win the NFT. Now things are getting interesting, but there’s one more key difference, and it happens to be my favorite. 

The third and final key difference with the launch of this collection is the edible factor. 

Yes, you read that right, the edible factor. The winner won’t just receive a digital piece of art in the form of an NFT. The winner will also receive an edible replica of the NFT. Yes, along with digital art, edible art is being thrown into the mix. 

Frank’s RedHot said that the promotion will start on January 27th, just in time to bring in the Super Bowl hype. The promotion will end at the end of the Super Bowl on February 13. Of course, this makes sense. Hot wings are a popular snack at Super Bowl parties, so the Super Bowl itself is a big event for Frank’s. Why not end its promotion and launch its one-of-a-kind NFT based on the Super Bowl’s schedule. 

So, how do you get the bonecoin needed to win the contest?

It’s simple, just eat a bunch of chicken wings! Once you’re done eating, take pictures of the leftover bones and upload them at 

Management Commentary

In a statement, Alia Kemet, VP of Creative & Digital at McCormick, the company behind the Frank’s RedHot brand, had the following to offer: 

“Frank’s RedHot keeps a pulse on the latest trends, and we are particularly excited about giving fans the opportunity to tap into the NFT space in a saucy and interactive way. We’re excited to be a first to offer an edible NFT, or what we’re calling an eNFT. What better way to enjoy football than with your own Frank’s wing art – both digital and edible.”

The Bottom Line

The NFT industry is still in its infancy and many are likely to try to push the envelope in the future. While Frank’s RedHot’s push of the envelope is more comedic than innovative, it shows that popularity will lead to new, exciting opportunities, which is great for the metaverse as a whole. 

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