As the metaverse continues to heat up, more and more big names are getting involved. However, there are few names bigger than Walmart. The retail giant is the go-to source for just about everything from food to clothing to toys and everything in between. 

Now, it looks like the company is planning on becoming the go-to place for NFTs. 

Walmart Diving Into NFTs

According to various filings by the company, it looks like the company will soon be selling virtual goods and introducing a cryptocurrency and the opportunity to buy and sell non-fungible tokens, or NFTs. 

Unfortunately, Walmart declined to comment on specific trademark filings, but did say that it is “continuously exploring how emerging technologies may shape future shopping experiences.”

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So, what suggests that Walmart will be selling NFTs and launching a cryptocurrency to support those sales? Well, it all has to do with trademark filings that were filed on December 30th. These filings suggest the company will start selling virtual goods including electronics, toys, appliances, sporting equipment, apparel, home decor, and more. 

Other filings suggest the company will sell physical fitness training services and classes in the field of health and nutrition that will take place on AR and VR headsets. 

Digging Deeper

While Walmart refuses to comment on the work it’s doing in the crypto space, the filings suggest quite a bit. However, how could the company sell digital electronics, toys, appliances, sporting goods, and more?

Well, many have pointed to the fact that NFTs can be used as certificates of authenticity for real products, and that might be what Walmart does here. The company could offer certificates of authenticity on its high value products through the use of NFTs. 

It’s also possible that the company will work with NFT artists to couple digital collectibles with top selling products. However, exactly what the company will  do in the non-fungible token space is anyone’s guess. 

The Bottom Line

I’ve pointed to the fact that as big names continue to dive into the NFT industry, we’re likely to see further adoption among consumers, increasing demand and leading to growth in the industry as a whole. Well, there are few names bigger than Walmart. 

The filings suggesting Walmart is breaking into NFTs are exciting to say the least. Ultimately this is a big step in the right direction for the industry. 

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