There’s no questioning the validity, nor popularity, of NFTs anymore. With more and more major brands jumping into the industry, and celebrities climbing in hand over fist, the demand for these digital assets is soaring dramatically. 

However, when we talk about big brands, or even celebrities, getting involved, we’re generally talking about the launch of a new NFT project, or the adoption of an uber successful project by a recording artist or sports star. 

Now, another big brand has announced its entrance into the NFT industry in a very different way. Samsung didn’t say it would be buying a Bored Ape, or that it would be launching its own collection of digital assets. Instead, the company announced that its new televisions would feature software integrations centered around the metaverse and NFTs. 

Here’s what’s going on:

Samsung to Launch NFT-Capable Televisions

Yes, you read that right, Samsung is adding some serious software integrations to its new line up of televisions, all aimed at diving into the metaverse. 

In fact, in an effort to drum up excitement for its upcoming session at CES, Samsung said that NFT integration will be a core feature of all of its televisions in 2022. So, what exactly does that mean for the end consumer?

While there haven’t been many details offered, what we know is that if you buy a 2022 model Samsung television, it will come with a marketplace that gives you the ability to purchase and trade digital art directly from your television. However, there are some big questions. The first of which being, “What blockchain technology or token will Samsung’s built-in marketplace be centered around?”

Unfortunately, most questions have ended unanswered, and if you want those answers, you’ll have to pay close attention to the CES event. 

Of course, the addition of NFT-related capabilities aren’t the only upgrades customers can expect to see in the 2022 rollout of televisions from Samsung. In fact, the next range of 4K and 8K televisions are also expected to have significant hardware improvements, resulting in a picture that’s both brighter, and sharper. 

These upgrades are the result of Samsung’s work with Micro LED and Quantum QLED technology. 

The televisions are expected to come with more gaming integrations as well. In fact, there is expected to be native support for cloud-streaming services like Google Stadia and Nvidia GeForce Now. 

The company is also expected to provide more details on the world’s first 4K 240Hz gaming monitor, with the Odyssey Neo G8 taking the best of its massive display and stuffing it into an easier to manage chassis. 

CES kicks off this week, so we’re expecting to find out more about the new lineup of televisions relatively soon. 

The Bottom Line

The bottom line here is simple. Not only are we watching celebrities, sports stars, and major brands dive into the NFT industry by purchasing pieces of collections, or launching collections of their own, now major tech brands are working new technology into their products that’s supportive of the NFT industry. If there was any question in the past, there is no question anymore. NFTs are here to stay and are likely to only grow more valuable. 

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