If you live in North Carolina, the Florida panhandle, Georgia, or Alabama, chances are you’ve heard of the fast food chicken restaurant Bojangles. The company’s chicken, biscuits, and bo-rounds, a hash brown like potato cake, have become fixtures in deep south cuisine. 

After seeing several big brands in the fast food industry, including McDonald’s, Burger King, and Taco Bell, jumping into the industry with strong success, the company has  decided that it would be getting involved as well. Here’s the scoop:

Bojangles Announces NFT Launch

As mentioned above, Bojangles is following in the footsteps of fast food giants and will be launching its first non-fungible token, or NFT collection. Those included in the collection will be individually created by seven artists from North Carolina, and they’ll come with a Chicken Supreme kicker. 

That’s right, those who win the auctions for these NFTs will enjoy free Chicken Supremes for a full year from Bojangles. 

For those of you who haven’t been following the trend, NFTs are digital assets that live on the blockchain. Many have climbed in value to hundreds of thousands, or even millions of dollars, and have been featured at fine art auctions like Christie’s and Sotheby’s. 

With its venture into the non-fungible arena, Bojangles’ collectibles will be infused with the unique styles of each artist, a move that makes them more valuable as they will be one-off, unique, creations by the artists involved. 

Many of the artists that will be creating the collection are also new to the Web3 community, but are all from North-Carolina. The artists include:

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  • Joey Allen – self-taught graffiti artist
  • Ryan Allen – photographer
  • Rakia Jackson – painter and digital artist
  • Josh Henderson – illustrator, painter, animator
  • Rebecca Lipps – muralist, projection installation, community artist
  • Jackie Wilson – graphic designer
  • Mike Wirth – muralist, illustrator, AR designer

About the Auction

The auction, featuring all seven one-of-one NFTs started yesterday, Wednesday, December 1, at 10 a.m. EST and will end Friday, December 3, at 10 a.m EST. The auction is being held on Rarible here. The lowest bid for one of these collections currently sits at 0.0005 ETH, or around $20. However, most items in the collection are already hitting prices of 0.15 WETH, which works out to nearly $700.  

Bojangles will auction off the seven 1:1 NFTs, beginning Wednesday, Dec. 1, at 10 a.m. EST, through Friday, Dec. 3, at 10 a.m. EST. All proceeds from the sale will go directly to the local artists, and royalties will go to them in perpetuity. The highest bidders will win not only the rights to the digital art tokens, but also free Chicken Supremes for a year.

Additionally, the brand will sell 200 NFTs reflecting a collaboration from the seven artists for $25 each. Purchasers will receive their digital copies and be entered to win free Chicken Supremes for a year. At the current price, if you ate chicken supremes every workday for lunch for a year, you would make out like a bandit considering there are 261 workdays in a year and the price for an order of chicken supremes is $4.99, working out to about $1,300. 

Nonetheless, those that are purchasing NFTs in the collection are likely doing so for the collective value, rather than the free chicken. 

Management Commentary

In a statement, Jackie Woodward, chief brand and marketing officer for Bojangles, had the following to offer:

“Our Chicken Supremes are so delicious they deserve to be made into collectible art, and what’s more fitting to celebrate their greatness than to dive into the NFT space while supporting local artists. We’re hoping this partnership inspires our Supremes fans and celebrates the tasty spot where great food and art collide.”

The above statement was followed up by Avery Akkineni, President of VaynerNFT with:

“We are very excited to partner with Bojangles and the North Carolina local artist community to develop and create this unique collaboration for their Chicken Supremes fans. Our main objective with this partnership is ultimately to bring value to the Bojangles community as the brand makes its first strategic foray into the Metaverse.”

The Bottom Line

The bottom line here is simple. NFT enthusiasts have been predicting that these digital assets would be met with heavy levels of both consumer, and corporate, adoption. That’s proving to be the case. Now, with Bojangles joining the Web3 community, small town southern brands are also getting involved, showing that NFTs are much more than a passing fad. 

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