When we think of art, the last thing that likely comes to mind is social inequality. Instead, we think of what the artist was thinking when painting that canvas or molding that clay. However, you might be shocked to find that art is one of the areas where social inequality is most prevalent.
It may shock you to find that, according to HyperAllergic, 85% of artworks in museums in the United States were created by white artists and 87% of artworks were created by male artists. That leaves little room for female artists and artists of other nationalities.
However, NFTs have the potential to change that in a big way.
NFTs Bring Equality to Art
The social divide is a massive one, separating opportunities available to white men and others in the art space. However, that may not be the case for long, especially as NFTs shakeup the art industry as a whole.
So, how are NFTs going to bring social equality to the art world?
Well, the most valuable pieces of art today are found in museums and art galleries, areas where personal biases of those that create the collections exist, resulting in inequalities in the display and ability to grow the value of art. In the NFT space, that simply doesn’t exist. The fact is that, like cryptocurrencies, NFTs are completely decentralized.
OK, what is decentralized and what are the implications from a social equality standpoint?
Art, in many ways, is a centralized industry, meaning that there are a few central authorities. When these central authorities say a piece of art is valuable for one reason or another, their statements become self-fulfilling prophecies. The art becomes more valuable for no other reason than the fact that one of these central authorities said it is.
However, in a decentralized world, there is no central authority that can move prices with the wave of a pen. Instead, prices are agreed upon in a democratic way by all involved in the space. Moreover, these digital goods give artists a way to connect with their artists without needing the support of a high-end art gallery or museum. All the artist needs is access to the internet and a willingness to communicate with the community.
The Cure for the Social Divide in Art Is Already Taking Hold
NFTs are in their infancy, there’s no questioning that fact. However, they are acting as a cure for the social divide in art, and hitting the ground running in doing so. In fact, a few weeks ago, we published a story about young artists making millions in the industry.
One of the children featured in the article is Benyamin Ahmed, an Ethiopian national that now lives in the UK. Ahmed, whose love for coding led to a successful start in the NFT industry, breaks the mold of the traditional artist. Sure, he is male, but he’s not the middle-aged white male we commonly see making waves in the art industry.
But Benyamin isn’t the only example of the NFT industry breaking the social divide in art.
One of the biggest projects on the NFT scene today is known as the World Of Women. When the collection, one featuring 10,000 unique tokens of women, hit the tape, it sold out nearly instantaneously, and as you could imagine, the project was developed by women to signify the beauty and abilities of women.
Today, World of Women donates to multiple charities that help empower women and are some of the most popular NFTs on the market. In fact, according to NFT Stats, some of these NFTs have sold for hundreds of thousands of dollars.
Another woman making a splash in the NFT space is Lisa Mayer, the founder of the NFT project, Boss Beauties. Like World Of Women NFTs, Boss Beauties Tokens features strong women and have been met with quite a bit of enthusiasm in the community. In fact, when the collection launched, it sold out in 90 minutes. In fact, various Boss Beauties tokens have sold for tens of thousands of dollars.
The Bottom Line
The bottom line here is simple. As time progresses, the general public is beginning to realize that a social divide exists, and that the problem needs to be met with a solution. While we’re seeing various solutions among various industries, in the art industry, the pivotal shift to a fair and equitable market is taking place now, with NFTs.